Strategic Communication
In the Bob Schieffer School of Strategic Communication at TCU, I learned how to define a target audience through research, create a comprehensive public relations and advertising campaign to accomplish defined objectives, and execute a campaign with hands-on experience in the field.
Please click on any of the images below to see samples of my work.
My senior capstone project was to design a public relations and advertising campaign for the TCU yearbook. My team was called the Superlatives, and I acted as PR manager for this project.
This was a case study analysis of preventative crisis communication strategies for Costco because of the labor trafficking in the store's supply chain. I was able to take my knowledge and passion for fighting human trafficking and apply it to my major. I acted as team leader for this project.
One of my favorite courses at TCU was about corporate social responsibility from a public relations perspective. We analyzed many case studies about various CSR initiatives and debated the success of each campaign. For our final project, my team and I analyzed FIFA's CSR initiatives for the 2014 FIFA World Cup in Brazil.